



The Experience Behind FrameTheory.
Music · Television · International Brand Building · Creative Systems
Family
Music
Television
Brand BuildingI began by building audiences, shows and brands.
FamilyKristine and I are building our business in Christchurch while raising our two daughters
MusicTattered · lead singer, manager, agent and marketer
TelevisionABTV · host, director and creator
Brand buildingBody-Liner · international market





We built our own products, then built the brand that took them international.
Products. Identity. Website. Programming. Video. Social. Training. International customers.
Not just content. A complete visual system.
Most businesses already do good work. The gap is that people do not always see it, understand it, or trust it fast enough.
A rebrand should change how the whole business is seen.
In one project, we rebuilt the identity and carried it through the website, photography, film and social rollout.
From a busy frontage to a photograph built for the brand.
Drag the handle to compare the original capture with the finished image. Vehicles and distractions were carefully removed, the scene was rebuilt where necessary, and the final colour and exposure were shaped to present the facility at its best.
Great content only helps when there is a plan for using it.
One production can become a website film, vertical reels, social posts, ads and reporting. The point is not just making something look good — it is making sure people actually see it.



What is your business doing well that more people should see?
Video · Photography · Websites · Custom Programming · Social Media
Start a conversation